Branding Episodes

“There's a younger generation of donors who really don't see themselves as much a donor as they do generous and wanting to stand for certain values. And so their contribution… is an expression of the injustice that they want ...

"Still, you saw those moments of person-to-person care and outreach that really do illuminate what it means to be a Southwest Airlines warrior, and that is that we're in this together. We're going to take care of each other a...

"I looked into it and couldn't believe it, like I felt like a freaking chump because I had been paying medical bills for all of these people that would've been eligible for free or reduced care if I would've known …

Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause o...

"Whenever we're trying a new thing, if we're going into a new product, if we're going into a new marketplace, –whatever it is, we are running it through that grid; How are we being generous in this space? How are …

" There was a need to be able to humanize the North Korea issue, the North Korean people, and how we define success of redefining North Korea, rebranding North Korea. It's that when we go out and you ask somebody, …