[BONUS] 9 Nonprofit Trends to Watch for in 2024

“There's a younger generation of donors who really don't see themselves as much a donor as they do generous and wanting to stand for certain values. And so their contribution… is an expression of the injustice that they want to fight and their perception of themselves of being that: the fighter for justice and equality in the world.” – Mark Miller

Nonprofit leaders share a collective sigh of relief when the clock hits midnight on December 31. The year-end push is over, and you’re ready for a fresh start.

But how can you make sure this year is different—even better—than the last? How do you prepare for a pace of change that is guaranteed to speed up, faster than ever? You can set your team up for your best year yet by studying up on emerging nonprofit trends and making a plan to stay ahead of the curve. 

In this special Trends episode, Future Nonprofit producer and Historic cofounder and partner Mark Miller offers a primer on 9 emerging trends to keep watch for in 2024. From changes in donor giving patterns to making your message stand out in a noisy election year, discover how you can gear up for the year ahead.

Trend 1: Focus on Service Design

Trend 2: Nonprofits Investing in Brand Marketing

Trend 3: Disruptive Messaging

Trend 4: Trained AI Models

Trend 5: Investment in Employee Experiences

Trend 6: Donor Personalization and Customization

Trend 7: Casual and Social Giving

Trend 8: Speed of Decision-Making

Trend 9: Going Beyond Impact Stories