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Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes in.
Lance is Liquid Death’s Head of Nonprofit Partnerships. In this episode, we'll discover how this incredibly successful and trendy water brand achieves their philanthropic goals, their strategy for captivating and inspiring communications, and how nonprofits can leverage the growing trend of companies giving back to make a positive impact on our world.
Contents
1 - Lance meets Liquid Death
2 - More than just drink products
3 - Sincerity in the cause
4 - Maintaining a culture of passion
5 - The future of for-profit charitable goals
Employee Engagement & Nonprofit Partnerships
Lance Blair is a results-driven leader with a focus on Business and HR Management, Employee Engagement, and Nonprofit Partnerships. He currently serves at Liquid Death, where he leads various functions with a special emphasis on the company's nonprofit initiative of donating 1% of revenues to combat plastic pollution.
Previously, Lance has had diverse managerial experiences ranging from overseeing the Studio Experience Team at Cloud Imperium Games LA to scaling operations at Science, a startup studio. Throughout his career, he has been committed to Diversity, Equity, and Inclusion (DEI), even spearheading Studio Health during the COVID-19 pandemic.
